About NUDA

And our Happy Citizens philosophy


NUDA was established in 2005 by Håkon Iversen. Initially as a membership organization for Urban Designers in the Nordics. Over a decade the organization grew into a Network of Knowledge, bringing together global leaders within their communities to share their insights on stage at the many international NUDA conferences that has been held since 2006.

Throughout the years NUDA have aspired and inspired new perspectives in Our engagement with city development and planning. We have been involved in projects in the Netherlands, Sweden, Romania, England, Denmark, Norway and have developed an expertise in EU and EEA funded projects as well within urban design, politics and real estate.

The essence of NUDAs work sums up in the importance of facilitating sustainable solutions that contributes to Happy Citizens.

In 2016 a decision was made by the new owners of NUDA to complete the restructure of the organization into a tripod of skills. A process which will be finalized in June 2017. As part of the new NUDA we have created Nordic Urban Assembly. It is to become NUDAs nordic voice which will stage new perspectives, ideas and visions unlike anything else seen before. It compiles a decade of experience and insights.

Cities is a fresh commodity. Changes are evident every day and some of these changes manifests as sudden disruptions to the established realities We know, and live in. Technology being one of the sources for changes might be understood as a sudden change. It is not. It just feels like it because it is difficult for most people to understand the wide implications of technology as concept and reality. That is why it feels like a disruption implicating our lives and cities in ways we don´t quite understand the broad and important impact of. However, the Millennials do understand and have very much set an agenda the establishment in business, finance, politics, real estate have problems to keep up with.

Disruptiveness will always be a factor in cities evolution. The difference is that technology has been brought into the equation and forces a stronger digital reality to our fixed world. It impacts how we interact, socialize, transport us selves from one point to another, build houses, trade and connect.

In these changes, it has never been more important than now to focus on how to make cities so livable that it creates  Happy Citizens.

Regardless the inevitability of changes, a cities most valuable asset is the Happy Citizen.

Conferences and Academies

Built on a Network of Knowledge


NUDA is a unique source for new ideas. To be on top of trends and up to speed about global changes, We have always tailored our conferences and academies to dive into perspectives not yet discussed and even more concrete: establish a stage for debates and discussions nurturing progress. Since 2006 we have shared our ideas through more than ten international conferences in different countries. Our Academies has primarily been connected to our conferences, as example the Waterfront Synopsis 2010 in Stavanger, or the Placemaking Academy together with Project for Public Spaces which was part of the Citisense 2009 in Sandefjord.

NUDA have always been fortunate to attract the best heads to our events. And we are proud to top all previous years with the line up of speakers at the 2017 inaugural Nordic Urban Assembly.

Projects and Initiatives

Walking the Talk


Until 2012 NUDA was committed to doing conferences, academies and workshops. A part of the strategies NUDA use is the consistent focus on “walking the talk”. We do what we talk about.

The first project initiated was the one year process of facilitating a pre-planning process for Sandefjord as a preparation for the political update of the overall city plan 2013. In partnership, supported by the city, with Sandefjord Byforum Ressurs, a comprehensive five step program was established. At the same time NUDA signed a partnership agreement with Zeppelin (Romania), Fargfabriken (Sweden), Archis (Netherlands), Eurodite (Romania/EU) to develop an EU funded project we called CONNECTED. Things about future, cities and people. This project resulted in a report analyzing trends in Europe related to i.e. technology and smart cities. It was manifested through several conferences in each partner country and a final exhibition which opened simultaneously in Amsterdam, Stockholm, Bucharest and Bergen. All digitally linked.

In 2013 NUDA signed a partnership agreement with Cluj-Napoca County Council as expert advisors for an EEA funded project. Initially a restoration project of two stave churches, however, NUDA turned the project into a wider and more comprehensive plan including the city and the region. Håkon Iversen developed a new method which was established as the platform for future development: The Master Content Plan for Muzeul Etnografic. It has been brought further into an ongoing international architectural competition which is to be completed by 30th April 2017.


EEA funded project in Romania

Cluj is the second most populous city in Romania after the national capital Bucharest, and the seat of Cluj County in the northwestern part of the country. Geographically it is roughly equidistant from Bucharest, Budapest in Hungary, Sofia in Bulgaria and Belgrade in Serbia, putting Cluj in a center point and easily, and equally, accessible. An interesting observation related to tourism opportunities related to more close neighboring countries.

NUDA was appointed the Norwegian partner to the EEA funded project in Cluj-Napoca as expert advisors.
The project was initially about restoration of two stave churches and paintings. At first glance the outdoor museum village seemed authentic, however, walking through the village getting familiar with the history and how it was structured, it became more clear that the village was in need of a plan.

The heritage issues is of great concern, and restrictions for new developments and improvements are considered very rigid. It would be understandable if the village was authentic and original, however it is not. It is a constructed site where different buildings have been brought to the site and reconstructed according to historical village layouts. This being the reality, restoration of paintings becomes of less importance when set into a greater relevance, however extremely important in an isolated and technical perspective. It was paramount to address the museum – as what it is – a museum where historical items has been placed to construct a replicant of a thought of village, drawing on Romanian culture and history. Being a museum, it is about attraction and therefore becomes a vital part as destination in Cluj-Napoca. Museums, both contemporary as well as classical and historical are all due to hard competition regarding attraction value. This taken into consideration, the open space museum in Cluj-Napoca was in need of upgrade and a master plan that could extract optimal value of current situation.
An important part of NUDAs work throughout the years have been the focus on content planning. A brief outlook at most planning in current cities, destinations, urban areas, districts and more, lack the most important aspect of a project: content. By content, NUDA define the core of a project which is carried by a business plan and strategy, economical plan and sustainable projections of value increasing measures. The process of taking a master plan thought towards a master content plan is not without risk. It proceeds a traditional approach towards a wider area plan and how to plan it with conventional methods and tools.

The Master Content Plan developed by Håkon Iversen introduces a 3 dimensional element to the traditional Master Plan. It is a 1+1+1+1 Method creating a sound platform for master planning which provides elements of critical factors to be implemented. As the MPTA is a fusion of three different approaches and re-organized as a fourth element, it sets the essentials for content planning.

The project was finalized in November 2016. However, Håkon Iversen created an extended implementation program structured as an International Architectural competition which is due 30th April 2017.

For more information, read here.

The Outdoor Muzeum

Inspecting the indoor restoration of paintings

Outdoor restoration


International Architectural Competition

Extension of the EEA funded project

Competition site which includes adjacent forest area to the open air museum

As part of the implementation of the Master Content Plan for the Etnographic Outdoor museum, NUDA proposed to do so through an international architectural competition which is still open for registration.

Read more here.

Connecting through screen

The exhibition in Bucharest draw more than 1000 people on the opening evening

The exhibition in Bucharest was held at Nicolae Ceausescu´s monumental palace.

Connecting the four exhibition cities together through an interactive screen. Each of the colored dots represents either Bergen, Amsterdam, Stockholm or Bucharest. Each dot informed visitors in another city how many attended the other exhibition. When you touched the screen, ripples like in the water was visible in another city. Another way of communicating.

When a person sat in Stockholm in-front of a computer being screened facially, the robot in real time constructed the face at the exhibition in Bucharest.


EU funded project involving four countries

A project by Zeppelin (RO), Archis (NL),  NUDA (NO), Fargfabriken (SE), Eurodite (RO). The project investigates the future impact of the new technologies upon the European urbanities. Developing concepts like smart city or smart community, the research seeks to reveal the future social and cultural mutations that tend to better valorize individuals and communities together with their human, creative and entrepreneurial potential. As proposed through narrative and dramatized visions, the European space appears like a dense interconnected territory defined by complex rules and sophisticated standards of human interaction.

NUDA was co-initiator of the application and theme, as well as being the main signature partner. The aim of the project, sponsored by the European Union through the Culture Programme of 2013 and co-financed by the Ministry of Culture, was to present the newest innovations in design, technology, IT, and in business matters, as well as the part played by these innovations in creating durable, competitive and intelligent cities. The project investigated the future impact of the new technologies upon the European urbanities. Developing concepts like smart city or smart community, the research seek to reveal the future social and cultural mutations that tend to better valorize individuals and communities together with their human, creative and entrepreneurial potential. As proposed through narrative and dramatized visions, the European space appears like a dense interconnected territory defined by complex rules and sophisticated standards of human interaction.

The “Connected. Things about future, cities and people” project talks about the new creative technologies that will change the city, about perspectives, about changes in a society that is both old and new. It talks about new people and professions which were inexistent not too long ago, about the complex professions which will shortly arise, about the impact new technologies have over our way of living and working, about how we will invent our own jobs, about a sustainable economic view and the social and cultural changes that can be observed in the age of communication and interconnection, about the future of cities in a world of ever increasing mobility and urban density. While the linguistic barriers are probable to be spectacularly overcome through technology and the spaciousness to be diversely perceived due to highly increased future mobility, how this immense space is going to look like and how could Europe be redefined from the cultural and urban points of view? Given this framework, how are we going to use the cultural richness and diversity of Europe to plan our cities?

The project included an exhibition opened simultaneously in Bergen, Amsterdam, Bucharest and Stockholm in the autumn of 2014.

The 4 parallel events was interconnected through video transmissions.

Read more here.