Mikunda

Christian Mikunda, ph.D. is an internationally acclaimed dramatist and psychologist.
Having developed his theories for film and TV production, today he advises shopping
malls, hotel chains, museums, branded product manufacturers and city centres on
mood management in public spaces. He lectures at the University of Vienna and
has been a visiting professor at Tübingen University, Germany, and a guest speaker
at Harvard University. Christian Mikunda is the author of three books including
„Brand Lands, Hot Spots & Cool Spaces, Welcome to the Third Place and the
Total Marketing Experience“, Kogan Page, London 2004.
Speech: Welcome to the third place - how to stage a city
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